Shandong Jinze Sichuang Tourism Development Co., Ltd. is an industrial investment company of Shandong Jinze Industrial Group. It is registered at No. 424 Wuling Road, Pingyin County, Jinan City, with registered capital of 30 million yuan. The company mainly deals in the development, construction, management and operation of tourist attractions, real estate development, sales, tourism management services and conference and Exhibition services.
The company signed a strategic cooperation agreement with the people's government of Pingyin County, invested 1.5 billion yuan in the development of "Happy E Valley" leisure and vacation project in the scenic spot of Mount Notre Dame, rationally utilized the natural plateau terrain, gully terrain and abandoned courtyards of villagers, built a collection based on folk culture and local special industries. A new concept ecological park integrating folk culture exhibition and experience, original ecological catering, international customs, ecological education base, leisure and entertainment, ecological sightseeing, modern RV self-driving campsite and environmental protection.
"Happy e Valley" project covers an area of about 1500 mu, with a view to combining the existing Huzhuang Church Scenic Spot and 10,000 mu Rose Garden, to create a national AAAAAA scenic resort-level holidays, leisure, tourism, humanistic and ecological new comprehensive area, so as to upgrade it into a "national tourism city, residential city, cultural city" in one. Excellent model.
In 2016, on the basis of planning and construction of "Happy e Valley" project, the company closely followed the spirit of "Notice on the Implementation Plan of Creating Characteristic Towns in Shandong Province" (Lu Zheng-bian character  149), put forward the plan of creating "Pingyin Rose Town" and finally stood out in the competition. On January 6, 2017, Shandong Province issued the Notice on Publishing the New Pilot List of Small and Medium-sized Cities and the Creation List of Characteristic Towns (No. 16 of Lu Zheng Office). With the consent of the provincial government, Pingyin Rose Town was confirmed to be included in the list of provincial characteristic towns.